The Founding Story

The importance of getting a good night's sleep is often overlooked, but Luxury Mattress Gallery (LMG) founder Elvin Chong is passionate about changing that. A former banker with a decade of banking & financial expertise, Chong discovered his love for the bedding industry and spent the next fifteen years immersing himself in it. Currently LMG operates in five countries including Malaysia, Thailand, Vietnam, Cambodia and of course, Singapore.

Mr. Elvin Chong Luxury Mattress Gallery

When approached for insights on the subject, Elvin welcomed us to LMG and invited us to try out some of the luxurious mattresses in his gallery. As we settled in and relaxed, Chong shared his knowledge and expertise on the topic of "sleeping on the job." It was clear that his passion for the industry had driven him to create a truly exceptional shopping experience for his customers at LMG.

Elvin’s journey to becoming an expert in the mattress industry began with knowing nothing about beds. However, his passion for the industry drove him to learn every aspect of mattress construction and materials, leaving no stone unturned in his quest to bring the best sleep experience to the region.

Chong's thirst for knowledge and commitment to the bedding industry propelled him to become an expert in the field. He has gained such a deep understanding of sleep science that he is now regularly invited to speak and train at Temasek and Republic Polytechnics as well as giving talks at corporate or institutional events on the subject.

How LMG Does Things Differently – The LMG Experience

LMG has revolutionized the way customers understand bedding by introducing a comprehensive 5-step customer experiential process. This innovative approach aims to guide customers on a personalized journey towards finding their ideal sleep solution.

Step 1: Discover LMG - Aligning Interests

When customers first encounter LMG, whether through recommendations or online platforms, LMG is keen to understand the discovery process and what specifically sparked the customer's interest. By establishing this alignment, LMG can better cater to the unique needs and preferences of each customer.

 Australia Sleepmatics mattress found in LMG’s showroom.

Step 2: Explore LMG's Portfolio - A Showcase of Excellence

LMG's dedicated bedding specialists will present customers with a meticulously curated portfolio of beddings used in their projects, highlighting the best brands employed in notable hotel projects. Immerse yourself in their rich heritage and witness the exceptional craftsmanship and design philosophies that define each brand.

Step 3: Understand LMG's Range of Bedding Brands - Unveiling Heritage and Craftsmanship

During this step, the bedding specialist delves into a comprehensive presentation of all the products offered by LMG. Customers gain deeper insights into the rich heritage and impeccable craftsmanship that underpin each brand. This informative session provides customers with a profound understanding of the quality and uniqueness of the products they are exploring.

LMG’s “Technical Corner” – featuring the different types of mattress construction and learning the difference between heated and non heated spring coils.

Step 4: Unveil the Technical Side of Bedding - Exploring the Intricacies

LMG's experience centre houses a dedicated zone known as the “Technical Corner”, where customers can embark on a journey to learn about the intricate details of mattress construction. For instance, they can explore the differences between heated spring coils and non-heated ones. By examining various cross sections and materials, customers gain valuable insights into how these components contribute to their overall sleep experience.

USA Van Vorst Mattress

Step 5: Test and Try - Experiencing Comfort First-Hand

After the educational journey, it's time for customers to immerse themselves in the comfort of LMG's mattresses. There's no better way to find the perfect fit than by lying on the mattress and experiencing the differences first-hand. Armed with the knowledge shared by LMG throughout the 5-step process, customers can now fully appreciate the distinct qualities and superior built of the mattresses. Furthermore, the specialist will also guide customers to consider their sleeping postures and experiment with various positions to find the ideal match for their unique needs.

Product Offerings

Luxury Mattress Gallery (LMG) prides itself on offering an extensive range of mattresses tailored to suit various sleeping styles and preferences. With a selection of renowned brands such as Van Vorst, SleepMatics, and Eclipse International, LMG ensures customers have access to top-quality products.

Methylene Chloride free mattresses found in LMG is safe for infants, pregnant women and the elderly.

What sets LMG apart is its commitment to providing safe and healthy bedding options. Unlike conventional OEM brands, LMG's American and Australian brands feature heated spring coils that makes the mattresses long-lasting, which is far more superior to most brands in the industry. Heat tempered springs helps prevent premature sagging or loss of firmness. Most importantly, LMG’s mattresses are free from Methylene Chloride. Methylene Chloride is a harmful chemical commonly used in foam bleaching, which has been linked to respiratory problems, cancer, and other health risks. By ensuring their mattresses are 100% Methylene Chloride free, LMG prioritizes the well-being of their customers, particularly pregnant women, infants, and the elderly. LMG’s mattress

In addition to their exceptional mattress collection, Luxury Mattress Gallery offers a comprehensive range of bedding products that complement their mattresses. From plush pillows to cosy duvets and reliable mattress protectors, LMG provides customers with everything they need to create a complete sleep experience.

A key advantage is the personalized service and expertise customers receive. The company's staff members are highly knowledgeable about the products they offer and are dedicated to assisting customers in finding the perfect mattress to meet their unique needs. Taking the time to understand individual requirements, LMG's team provides expert advice and guidance to ensure customers make informed decisions.

USA Brand, Eclipse mattress found in LMG’s range of mattresses.

Commitment to Customer Wellness and Satisfaction

The Company boasts an impressive portfolio of corporate clients, including renowned establishments such as Marina Bay Sands Hotel, The Intercontinental Singapore, Mandarin Oriental, and many other prestigious 5-star hotels. These esteemed properties are synonymous with delivering impeccable rest experiences, and now, you can bring that hotel-grade comfort straight to your home!

Make An Appointment!

Make an appointment now and participate in a sure-win-lucky draw after the consultation. Prizes like Luxury Hotel Micro Fibrefill Pillow and vouchers worth up to $200!

Posted on 15th September 2023

Written by

Kelly Ong

SIXiDES Editorial Team